But more than their thoughts on Rick Ross and Lil Wayne’s recent endorsement issues or whether Dr. Jarren Benton and Dizzy Wright discussed numerous topics in this expansive interview with HipHopDX. Suddenly Funk Volume’s semi-secret success is starting to feel not-so-semi-secret. Seeing Hopsin, Dizzy, SwizZz and Jarren Benton move masses towards mayhem is an uncanny indicator of brand loyalty. The scores of millions of YouTube views FV has logged is one way to recognize brand recognition.
There’s another of Las Vegas-sensation Dizzy Wright describing the priority shift he experienced now that he’s become a father, followed by a separate clip of a fan forecasting that, “This time next year it won’t be 20 dollars to see Hopsin.” There’s even an unexpected shot of what appears to be a two-year old blonde girl saying the words “Funk Volume” on cue while wearing a baby Funk Volume T-shirt.
There’s a shot of Hopsin dangling from the rafters upside down Spiderman-style while his fans recite every bar. The three-minute and 42-second short provides a compelling peak into life on the road for one of today’s most captivating collectives. Co-founded by Hopsin and CEO Damien Ritter, the Los Angeles-based indie imprint embarked on a 44-city tour, delivering their brand of genre-pushing Hip Hop to their legions of nationwide supporters.
Last week Funk Volume released the trailer for its upcoming documentary, Independent Living.
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